Trinity Life Sciences Launches New Omnichannel Reporting Suite for Enhanced Marketing Insights
Trinity Life Sciences, a leader in strategy, insights, and analytics for the life sciences sector, has unveiled an Omnichannel Reporting Suite aimed at improving how life science organizations use key performance indicators (KPIs) for decision-making. Notably, 32% of marketing and analytics teams in the industry are unaware of or do not utilize KPIs to guide investment decisions.
Nancy Phelan, Senior Vice President of Customer Engagement at Trinity, highlights several reasons for this gap in KPI utilization: “Many life science executives lack a data strategy that supports an omnichannel approach, making it difficult to measure KPIs reliably. Additionally, misalignment within organizations regarding what to measure can hinder comprehensive analytics. Relying on third-party agencies can also result in critical data never reaching internal teams, limiting their ability to measure performance effectively.”
To address these challenges, Trinity has developed a framework to help organizations align their KPIs with their marketing funnels, along with the Omnichannel Reporting Suite, which features executive, campaign, and channel performance dashboards.
Trinity Customer Engagement Funnel & KPI Framework
Creating specific KPIs for each stage of the marketing funnel is essential for evaluating success. Trinity’s framework focuses on five key areas:
- Customer: Identifying the target audience and understanding their needs.
- Channel: Determining the best channels to reach customers.
- Content: Developing optimal content tailored to customer preferences.
- Cadence: Establishing the right frequency and sequence for content delivery to maximize engagement.
- Culture: Aligning definitions, strategies, objectives, KPIs, and operational methods across the organization.
Trinity Omnichannel Reporting Suite
The Omnichannel Reporting Suite offers crucial promotional activity summaries for key stakeholders, including Marketing Operations, Brand teams, Marketing Analysts, and Leadership. It includes:
- Executive Dashboard: Provides an overview of omnichannel marketing, engagement metrics, and promotional performance.
- Campaign Dashboard: Assesses the effectiveness of omnichannel campaigns.
- Channel Performance Dashboard: Delivers a detailed analysis of promotional performance across various channels over time.
Trinity’s innovative solutions aim to empower life science organizations to make data-driven decisions that enhance marketing effectiveness and optimize customer engagement.
About Trinity Life Sciences
With almost 30 years of expertise, a best-in-the-business team and unrivaled access to data and analytics, Trinity Life Sciences is a modern partner to companies in the life sciences industry. Trinity combines strategy, insights and analytics to help life science executives with clinical and commercial decision-making. We serve over 350 pharmaceutical, biotech and medical device clients, helping them develop the right drugs and devices for today’s market and optimize them once in market. We have a diverse staff of over 1200 people and 11 global offices across the U.S., Europe and Asia. Ultimately, we know that every decision our clients make impacts a life, and when we help our clients achieve their goals, the world benefits.
