Trinity Life Sciences has introduced a new Omnichannel Reporting Suite, offering key promotional activity insights for stakeholders in the life sciences industry. The suite aims to address a significant gap, as 32% of life science marketing and analytics teams report not using or being unaware of key performance indicators (KPIs) to guide investment decisions.
Nancy Phelan, SVP of Customer Engagement at Trinity, explains that several factors contribute to this issue, including a lack of data strategies that support omnichannel efforts, internal misalignment on measurement priorities, and reliance on third parties for data management. These challenges hinder teams’ ability to effectively measure and act on KPIs.
To improve the use of KPIs in decision-making, Trinity has developed a framework that links KPIs to different stages of the marketing funnel, supported by the Omnichannel Reporting Suite, which offers dashboards for executive, campaign, and channel performance.
Trinity’s KPI Framework and Omnichannel Reporting Suite
Trinity emphasizes the importance of creating KPIs tailored to each stage of the marketing funnel, covering the five Cs:
- Customer – Identifying target audiences and understanding their needs.
- Channel – Determining the most effective channels for reaching customers.
- Content – Delivering optimized content tailored to customer preferences.
- Cadence – Establishing the right frequency and sequence of engagement.
- Culture – Aligning organizational definitions, strategies, objectives, and KPIs.
The suite’s dashboards offer:
- Executive Dashboard: An overview of omnichannel marketing reach, engagement metrics, and promotional performance.
- Campaign Dashboard: Analysis of campaigns executed across multiple channels.
- Channel Performance Dashboard: In-depth insights into the effectiveness of personal and non-personal channels over time.
Trinity at HLTH 2024
Trinity’s Customer Engagement team will be at the HLTH conference, booth #4722, to discuss the Funnel/KPI Framework and the Omnichannel Reporting Suite. Attendees can also participate in a survey to assess their “Customer Engagement score.” Media inquiries can be directed to Elizabeth Marshall at [email protected].
About Trinity Life Sciences
With almost 30 years of expertise, a best-in-the-business team and unrivaled access to data and analytics, Trinity Life Sciences is a modern partner to companies in the life sciences industry. Trinity combines strategy, insights and analytics to help life science executives with clinical and commercial decision-making. We serve over 350 pharmaceutical, biotech and medical device clients, helping them develop the right drugs and devices for today’s market and optimize them once in market. We have a diverse staff of over 1200 people and 11 global offices across the U.S., Europe and Asia. Ultimately, we know that every decision our clients make impacts a life, and when we help our clients achieve their goals, the world benefits.
