Moderna, Inc. (NASDAQ) has announced the launch of its new awareness initiative, “Do It For You & Them,” aimed at boosting COVID-19 vaccination rates across the United States. This campaign is part of Moderna’s ongoing efforts to address the elevated COVID-19 infection rates nationwide.
“COVID-19 continues to pose a significant health risk and remains a leading cause of respiratory illness-related hospitalizations, regardless of age or health status,” stated Francesca Ceddia, Chief Medical Affairs Officer at Moderna. “Vaccination is crucial for preventing COVID-19, mitigating the impact of Long COVID, and safeguarding community health. We are committed to promoting public health and encouraging individuals to stay current with their vaccines this fall. Our campaign will help inform and educate people about the persistent risks of COVID-19 in their communities.”
The CDC reports that individuals over 65 are at least three times more likely to be hospitalized due to COVID-19 compared to the flu, and seven times more likely than RSV. Moreover, over 95% of adults hospitalized in 2023-2024 for COVID-19 had not received the latest vaccine. Updated COVID-19 vaccines, including those from Moderna, are now available at various retail locations, including independent pharmacies, integrated delivery networks (IDNs), and health systems.
The “Do It For You & Them” campaign emphasizes the stakes involved with COVID-19. It highlights the severe health risks and long-term effects of the virus, as well as its impact on daily life, potentially causing individuals to miss important moments with loved ones. By getting updated vaccines, people can protect their everyday joys and reduce the likelihood of missing out on life’s significant experiences.
The campaign directs audiences to Moderna’s new educational website, ForYouAndThem.com, where they can access current information and locate nearby vaccination sites. The media campaign will be featured on linear television and digital platforms, including connected TV and social media. Moderna is also collaborating with major retailers to enhance its message through their advertising networks, promoting both in-store and online engagement.
“Our campaign is designed to resonate personally with individuals, reminding them of the importance of staying healthy not just for themselves, but for those who rely on them,” said Kate Cronin, Chief Brand Officer at Moderna. “By focusing on the emotional aspects of vaccination, we aim to inspire people to stay up to date with their vaccines and be present for their loved ones, whether it’s for everyday needs or special moments like a school performance.
