Upfront Partners with athenahealth to Enhance Patient Engagement and Revenue Growth for Healthcare Providers
Upfront Healthcare, a leading patient engagement technology company, has announced its partnership with athenahealth Inc. through the athenahealth® Marketplace program. This integration aims to leverage patient data to improve outreach and operational efficiency, ultimately enhancing patient experiences and outcomes.
Healthcare providers face significant challenges with data interoperability. A recent KLAS Arch Collaborative report highlighted that “external integration … was the worst part of EHR user experiences,” citing issues like fragmented solutions and unfiltered patient data as major barriers to effective care coordination. Additionally, urgent care facilities often rely on phone calls and emails for patient follow-ups, leading to administrative burdens and confusion for patients regarding their next steps.
Upfront’s integration features the Smart Follow Up solution, with plans for future additions, such as billing and patient satisfaction surveys. Smart Follow Up enhances the patient experience by providing 360-degree engagement insights and automating personalized outreach, thereby creating a continuous flow of patients and improving both operational efficiency and profitability. Key capabilities of Upfront’s data-driven insights include:
- Growth in Reimbursement Opportunities: Over 70 ICD-10 codes ready for deployment.
- Tailored Health Check Messages: Automated discharge instructions and symptom check questionnaires.
- Integrated Online Scheduling: Seamless booking options with existing athenahealth EMR or as a standalone platform.
- Personalized Content: Using a proprietary model to address each patient’s unique motivations and barriers to care.
- Advanced Service-Line Tracking: Monitoring interactions with service-line pages, including link clicks and follow-up lead reporting.
“As we look at today’s digital health market, patient engagement-focused integrations are more important than ever,” said Ryan Royal, Upfront Chief Technology Officer. “This partnership with athenahealth reflects our commitment to a patient-centric strategy and helps our enterprise partners achieve true interoperability, unlocking critical data insights to guide more patients to their front door.”
Boston-based athenahealth is a prominent provider of network-enabled software and services for medical groups and health systems across the U.S. Its tools for electronic health records, revenue cycle management, and patient engagement drive better financial outcomes and quality care. As a Marketplace partner, Upfront joins a community of innovators dedicated to delivering best-in-class solutions to athenahealth’s provider base.
About athenahealth Marketplace
The athenahealth Marketplace, the largest EHR app store, is where athenahealth customers find innovative healthcare IT solutions that extend athenahealth products and allow customers to create more personalized experiences to support their organization’s specific needs. Customers use Marketplace partner solutions to boost practice efficiency, increase patient satisfaction, and engage patients in their own care. The Marketplace has over 400 solutions across more than 60 medical specialties and capabilities that are seamlessly integrated with athenaOne, athenahealth’s network-enabled platform.
