Aktana Unveils “Aktana for MedTech” to Revolutionize HCP Engagement Aktana, the forefront in intelligent customer engagement for global life sciences and the medical sector, has introduced “Aktana for MedTech.” This groundbreaking set of tools leverages AI to optimize field representative execution, account coordination, and medical education programs. The flagship offering, Aktana Copilot Mobile for MedTech, serves as an interactive digital assistant, empowering field commercial teams with omnichannel strategies on mobile platforms for impactful engagement.
John Vitalie, CEO of Aktana, emphasized the importance of embracing omnichannel capabilities, citing their potential to double revenue in the MedTech industry. “Aktana for MedTech elevates omnichannel engagement by providing AI-guided intelligence for seamless interaction planning from pre-launch to face-to-face meetings,” Vitalie stated. Furthermore, Aktana Copilot Mobile for MedTech ensures real-time field data capture, enhancing intelligence with each HCP interaction.
Aktana for MedTech integrates Aktana’s renowned open platform, including Field Orchestrator, Omnichannel Orchestrator, Analytics Activator, and Copilot Mobile. These tools deliver real-time nudges to field teams, simplifying call planning and fostering personalized interactions with HCPs. Specifically, Aktana for MedTech streamlines scheduling, optimizes inventory utilization, predicts product thresholds, and enhances medical education content delivery.
Dr. Adil Ajuied, a knee surgeon at Guy’s and St Thomas’ NHS Foundation Trust and the Fortius Clinic London, praised the potential of Aktana for MedTech to streamline appointment scheduling and optimize meeting times, aligning with physician preferences.
Aktana for MedTech is CRM-agnostic, ensuring seamless integration with all data sources, and its modular nature allows for flexible deployment options. It is available immediately, promising to revolutionize HCP engagement in the medical technology sector.
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