Today, Allergan Aesthetics, an AbbVie company (NYSE: ABBV), announced the results of a consumer survey designed to examine the value proposition of Allē, Allergan Aesthetics loyalty rewards program. The survey of Allē Members who have been treated in the past twelve months affirmed Allē’s position as the leading aesthetics loyalty rewards program in the country, with a ninety-two percent satisfaction rate reported by survey respondents1*.
In serving more than six million Members across 19,000 practices to-date, part of Allē’s mission is to help educate consumers about aesthetic treatments such as BOTOX® Cosmetic (onabotulinumtoxinA), the JUVÉDERM® Collection of Fillers, SKINVIVE by JUVÉDERM®, CoolSculpting®, SkinMedica®, DiamondGlow®, and more. From its inception, Allē has disrupted the aesthetics industry by offering the most robust rewards program in the category. By providing its Members with information, tools, and incentives, Allē empowers consumers along their treatment journey, making their next product purchase or treatment closer within reach.
Key Allē features and attributes that keep Allē Members satisfied and engaged include:
- Cost Savings: The survey found that the primary motivation for becoming an Allē Member was wanting to use an offer to save money on a treatment1.
- Earn Points, Even on Non-Allē Treatments: Allergan Aesthetics recognizes that people deserve to be rewarded, no matter their treatment regimens. That’s why Allē is the first and only aesthetics loyalty rewards program to give its users points on more than 40 brands, products, and treatments at their Allē provider—even those that are not Allē brands.
- Treatment Education: With original content and information across the app, Allē serves as a partner for discovery to help Members learn about other treatments. In fact, 77% of respondents reported that they found Allē extremely or very valuable in helping them decide what aesthetics brands to ask their provider about ahead of treatment1. That, coupled with more than one million patients reading an Allē article prior to their first treatment, has made the program an invaluable resource to help guide them on their treatment journeys.
- Exclusive Rewards: Allē Members who accrue 1,200 points within a calendar year can unlock an exclusive, VIP membership called “The A List” that gives them added membership benefits like: points that never expire as long as you’re on The A List, the A Line VIP Member support, surprise gifts, and early access to offers and events.
“With so many aesthetics loyalty rewards programs available, our commitment to continuing to drive value is what keeps us as the preferred platform among consumers and providers,” said Jasson W. Gilmore, Senior Vice President, Allergan Data Labs at Allergan Aesthetics. “The value Allē delivers to our customers is twofold: first, we provide consumers with a curated aesthetic experience that is tailored to their individual needs and aesthetic goals. Second, we streamline the provider experience, from creating a seamless in-office experience (like booking an appointment or checking out) and providing insights about consumer treatment behaviors and trends, to helping them retain and attract patients into their practice.”
“Allē for Business, the provider component of Allē, has truly become one of our most trusted in-office tools to acquire and retain aesthetics patients in our practice,” said Kathleen Morno M.D., Board Certified Ophthalmologist and Facial Aesthetics Specialist at RL Center for Cosmetic Surgery & Medspa. “From the promotional elements that encourage patients to book an appointment to the patient trends and data that Allē provides to help me offer patients more customized treatment plans, we have seamlessly, and easily, integrated Allē into every touchpoint of our patient experience. With Allē, I can better provide my patients a curated experience that is tailored to their aesthetic goals and helps keep them coming back.”
For consumers interested in participating, please visit www.alle.com to join and start taking advantage of exclusive offers and access. For providers looking to engage with Allē for Business, please contact your local Allergan Aesthetics Business Development Manager.
*In an online survey, 92% (n = 737) of patients reported they were “Very Satisfied” or “Satisfied” (top 2 out of 5 responses) with their Allē experience.