Bayer Launches Midol in Motion Campaign to Support PMS Symptom Relief Through Movement and Education
Bayer has announced the launch of “Midol in Motion,” a new awareness and education campaign designed to help menstruators better understand and manage common premenstrual syndrome (PMS) symptoms through a combination of symptom relief, movement-based wellness strategies, and educational content. The initiative centers around Midol and aims to encourage individuals experiencing PMS symptoms to remain connected to their daily routines, physical activity, and overall wellbeing.
The campaign comes as growing awareness around menstrual health continues to reshape conversations surrounding women’s health, exercise, and quality of life. According to Bayer, up to 90% of menstruators experience PMS symptoms, many of which can significantly disrupt daily activities, work schedules, exercise routines, and emotional wellbeing.
Midol in Motion specifically focuses on seven commonly experienced PMS-related symptoms, including period cramps, bloating, fatigue, backaches, muscle aches, headaches, and water retention. Bayer stated that the campaign was developed in response to consumer experiences and research showing that menstrual symptoms frequently interfere with movement and routine physical activity.
Research cited by the company indicates that 55% of women modify their training schedules due to menstrual symptoms, while 61% alter exercise plans because of premenstrual symptoms. Additionally, nearly two in five women reportedly skip workouts altogether during their periods. These findings highlight the broader impact menstrual symptoms can have on lifestyle habits, physical health routines, and overall confidence.
Bayer emphasized that while PMS symptoms can make physical movement more difficult, exercise itself is widely recognized as an important tool for helping reduce discomfort associated with menstruation. Physical activity has been shown to support relief from cramps, fatigue, bloating, muscle tension, and stress, while also promoting improved mood and circulation.
The Midol in Motion campaign seeks to combine these wellness benefits with the symptom relief capabilities of Midol Complete, which is formulated to address multiple PMS-related symptoms simultaneously. According to Bayer, the initiative is intended to show menstruators how supportive movement and symptom management strategies can work together to help maintain normal routines during menstruation.
As part of the launch, Midol will host an immersive educational and fitness-focused live experience centered on movement and menstrual wellness. The event is designed to help participants better understand PMS symptoms while exploring movement practices intended to support symptom relief and physical comfort.
The experience will feature live workout sessions led by fitness influencers and certified instructors Jenna Palek and Makena Rae Diehl, both of whom are partnering with Midol as part of the campaign. The sessions will focus on intentional forms of movement tailored to address specific PMS symptoms and promote comfort during menstruation.
Jenna Palek will participate in leading movement sessions aimed at helping individuals remain active while navigating common period-related symptoms. Bayer stated that Palek’s involvement reflects the campaign’s broader focus on practical and approachable wellness strategies that can fit into everyday life.
Makena Rae Diehl will also lead workouts and educational activities focused on movement routines that may help relieve discomfort associated with menstruation. Her participation aligns with the campaign’s emphasis on fitness education and supportive physical activity.
In addition to live exercise sessions, the event will include interactive educational stations highlighting different strategies and solutions that may help individuals manage PMS symptoms more effectively. These stations are intended to provide attendees with information about symptom management, intentional movement practices, and methods for staying connected to daily routines during menstruation.
Beyond the in-person activation, Bayer said the Midol in Motion campaign will extend across digital and social media platforms through a larger content ecosystem designed to continue the conversation around movement and menstrual health. The campaign will include original social media content shared through Midol’s owned channels and partner networks.
According to the company, the digital campaign will feature educational storytelling, expert guidance, wellness discussions, and movement-based content aimed at helping menstruators incorporate supportive exercise into their daily lives. The content will also include practical strategies for managing PMS symptoms and maintaining physical routines during periods.
Bayer noted that creator partnerships will play a major role in amplifying the campaign’s message. Through collaborations with fitness influencers and wellness advocates, Midol in Motion aims to normalize conversations around menstrual discomfort while providing realistic approaches to symptom management and self-care.
Lisa Perez, General Manager of PCD and Nutritionals at Bayer, stated that the campaign is focused on helping menstruators regain physical comfort and stay engaged with the activities and routines that matter to them during their menstrual cycles.
According to Perez, many people experiencing PMS symptoms feel physically and emotionally different during their periods, particularly when symptoms interfere with energy levels, movement, and everyday comfort. She explained that Midol in Motion was developed to support individuals in addressing those symptoms while encouraging them to remain active and connected to the routines that help them feel like themselves.
Perez added that combining supportive movement with Midol Complete’s multi-symptom relief approach allows menstruators to address several disruptive PMS symptoms simultaneously, potentially making it easier to continue participating in everyday activities.
As part of the campaign’s educational focus, Midol in Motion highlights several forms of intentional movement that may help support the body during different phases of the menstrual cycle.
The campaign recommends light aerobic and cardiovascular activities such as walking, jogging, or biking to help address bloating and water retention. These lower-impact forms of movement may support circulation and fluid balance while remaining manageable during menstruation.
Yoga and Pilates are also emphasized as movement modalities that can help relieve cramps, muscle aches, and back pain. Core-focused exercises, stretching, and controlled movement patterns may help reduce tension and improve flexibility, which can contribute to greater physical comfort during PMS.
In addition, the campaign highlights meditation and stretching practices designed to support individuals experiencing headaches, fatigue, or stress-related symptoms. Slow and intentional movement routines may help promote relaxation while supporting overall mental and physical wellbeing.
Jenna Palek shared her personal perspective as part of the campaign, explaining that menstrual symptoms can often make exercise feel more difficult than usual. She noted that fatigue, bloating, and discomfort can make it tempting to cancel workouts or avoid physical activity entirely.
According to Palek, Midol in Motion encourages people to choose movement strategies that prioritize comfort and support how they physically feel during their periods. She stated that combining intentional movement with Midol Complete has helped her manage multiple PMS symptoms and return to feeling more like herself.
The broader campaign reflects increasing attention within the healthcare and wellness industries toward women’s health education and menstrual wellness. Historically, menstrual symptoms and their impact on physical activity have often been under-discussed despite their widespread prevalence and influence on daily life.
By combining symptom education, wellness guidance, fitness engagement, and social media storytelling, Bayer aims to position Midol in Motion as both a symptom-awareness initiative and a broader conversation around empowering menstruators to maintain healthy routines and physical confidence during their periods.
The company said the campaign will continue across Midol’s social media platforms, including Instagram and TikTok, where additional educational content, movement routines, and creator-led discussions will be shared with audiences throughout the campaign period.
Through Midol in Motion, Bayer hopes to encourage more open conversations around PMS while helping menstruators identify practical tools and supportive wellness practices that may improve comfort, mobility, and overall quality of life during the menstrual cycle.
About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses.
At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2025, the Group employed around 88,000 people and had sales of 45.6 billion euros. R&D expenses amounted to 5.8 billion euros.
