The ‘Your Right to Plan’ campaign aims at improving family planning and reproductive health services to Egypt’s underserved communities / The five-year partnership involves a total donation of EUR 330,000 / The program provides access to medical services in relation to family planning, such as OB-GYN examinations, ultrasound diagnosis, and pediatric services
Bayer Middle East has announced the launch of a strategic five-year birth control partnership with the United Nations Population Fund in Egypt to support the Ministry of Health and Population’s \campaign entitled ‘Your Right to Plan’. The campaign promotes rights-based approach to birth control and offers free birth control services. Furthermore, the campaign aims to supply access to birth control and reproductive health services, to boost community awareness and increase demand for birth control services to Egypt’s underserved communities.
The event happened on September 27 at the Cairo Marriott Hotel, on World Contraception Day. The event brought together key stakeholders like H.E. Mr. Frank Hartmann, Ambassador of the Federal Republic of Germany to the Arab Republic of Egypt, Dr. Hossam Abbas Elgalad, Head of birth control Sector at the Ministry of Health & Population and Dr. Ahmed El Minawi, Professor of Obstetrics & Gynecology, Cairo University & Director of the Virtual Endoscopic Simulation and Skills Acquisition, marking the commencement of the five-year strategic partnership between Bayer Middle East and therefore the UNFPA Egypt.
The ‘Your Right to Plan’ campaign may be a comprehensive program developed by the Ministry of Health birth control Sector, together with UNFPA and previously supported by the ecu Union in Egypt, to supply resources to underserved communities concerning reproductive health and FP services in Egypt. Bayer Middle East has pledged to co-fund the program with a complete donation of EUR 330,000, with EUR 50,000 to tend in 2021 and EUR 70,000 annually from 2022 until 2025.
Egypt’s population has reached 102,170,000 people, with one birth happening every 14 seconds – the eighth highest birth rate within the world. that’s four births a moment , or 255 births every hour, or 6,000 births each day . with none further targeted interventions, the population can rise to to 160 million by 2050, against the present trend as per CAPMAS latest report. As Egypt witnesses this very rapid climb in its population, immense pressure on the domestic economy and healthcare system could occur.
For 50 years now, Bayer has been working with a network of public and personal partners to enable women and girls to say their right to self-determined birth control worldwide. birth control is a crucial step toward breaking the cycle of poverty – both for ladies and their families and for the countries where they live lies at the guts of sustainable development. Improving people’s quality of life, investing in education, securing resources for the whole population, protecting the environment, are often achieved through a targeted and dynamic FP initiative.
Through this joint effort, UNFPA and Bayer aim to succeed in a complete of 200,000 women with modern contraceptives also as 300,000 women with access to essential educational reproductive health awareness messages and services. The campaign will support target groups by providing access to vital reproductive health services like OB-GYN examinations, ultrasound diagnosis, antenatal care, and pediatric and newborn services. Community-based distribution campaigns via mobile clinics are going to be held to extend access and use of FP services, particularly within the under-served rural areas.
About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2020, the Group employed around 100,000 people and had sales of 41.4 billion euros. R&D expenses before special items amounted to 4.9 billion euros.
About UNFPA
UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled.
UNFPA started working in 1969 and now works in more than 150 countries, which are home to more than 80 percent of the world population. Its main aim is to ensure reproductive rights for all, leaving no one behind and targets the furthest behind first. Ensuring that women and young people are able to access high-quality reproductive health services, including voluntary FP, so that they can make informed and voluntary choices about their reproductive lives.
The UNFPA strategic plan, 2022-2025, was just approved in the Executive board meeting of UNFPA, UNDP and UNOPS second regular session 2021. The strategic plan focuses on acceleration progress towards the achievement of the three transformative results: (a) ending unmet need for FP and modern contraceptives; (b) ending preventable maternal deaths; and (c) ending gender-based violence and harmful practices, such as child marriage and female genital mutilation.
The current progress towards these results is not enough to achieve them by 2030. Acceleration is needed. Yet doing business as usual will not generate the needed acceleration. Hence, new ways of doing business must be adopted to adapt to the rapidly changing environment and leverage emerging opportunities to pursue solutions that lead to sustainable development while leaving no one behind.
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