New Billboards Highlight AHF as a Leading HIV Care Provider and Encourage STD Testing
AIDS Healthcare Foundation (AHF), one of the largest nonprofit providers of HIV/AIDS care in the world, has unveiled two new nationwide billboard and outdoor advertising campaigns aimed at raising awareness about HIV care services and promoting sexual health. These initiatives reflect the organization’s ongoing commitment to expanding access to testing, treatment, and education across the United States.
The first campaign, titled “America’s #1 HIV Provider,” highlights AHF’s leadership role in delivering comprehensive care for individuals living with HIV. The organization currently provides medical care and support services to more than 234,000 patients across 19 states, as well as in Washington, DC, and Puerto Rico. By emphasizing its scale and reach, the campaign aims to reinforce AHF’s position as the largest HIV care provider in the country and to build trust among communities that rely on its services.
According to Jason Farmer, Vice President of Marketing at AIDS Healthcare Foundation, the campaign is designed to showcase both the breadth and quality of care the organization delivers. He noted that AHF’s mission goes beyond simply providing medical treatment—it also involves fostering long-term relationships with patients and ensuring that care remains accessible to all, regardless of financial circumstances. The campaign underscores AHF’s commitment to delivering compassionate, patient-centered care while continuing to innovate in the field of HIV treatment and prevention.
The second campaign, titled “Peace of Mind,” takes a broader approach by focusing on sexual health and wellness. It encourages individuals to take advantage of free testing services for HIV and other sexually transmitted infections (STIs), also commonly referred to as sexually transmitted diseases (STDs). The messaging emphasizes the reassurance and confidence that comes from knowing one’s health status, promoting the idea that regular testing is a simple yet powerful step toward maintaining overall well-being.
A key feature of the “Peace of Mind” campaign is its call to action, directing individuals to the freeSTDcheck.org platform. This online resource allows users to easily locate nearby AHF Wellness Centers and clinics where they can access no-cost testing and treatment services. By leveraging digital tools alongside traditional advertising formats, AHF aims to make it as convenient as possible for individuals to seek care and stay informed about their health.
Both campaigns are being rolled out across a wide range of outdoor advertising formats, including billboards, bus interior cards, bus benches, posters, and transit shelters. This multi-channel approach is intended to maximize visibility and reach diverse audiences in urban and suburban areas alike. The campaigns will run for approximately three months and are expected to appear in nearly three dozen cities and regions where AHF operates.
The “America’s #1 HIV Provider” campaign has already begun appearing in 38 cities across 13 states, in addition to Washington, DC, and Puerto Rico. These locations include major metropolitan areas such as Los Angeles, San Francisco, Miami, Chicago, Atlanta, Dallas, Houston, and Seattle, among others. Each of these cities is home to AHF clinics and Wellness Centers that provide a range of services, including free STD testing, treatment, and ongoing HIV care.
Similarly, the “Peace of Mind” campaign is being deployed in 33 cities across 14 states and Washington, DC, as well as in Puerto Rico. While there is significant overlap between the two campaigns’ geographic footprints, the “Peace of Mind” initiative also includes additional locations such as Jacksonville, Florida, further expanding its reach. Like the first campaign, it leverages high-traffic outdoor advertising placements to ensure that its message reaches a broad and diverse audience.
These campaigns come at a time when public health organizations continue to emphasize the importance of early detection and prevention in managing HIV and other sexually transmitted infections. Despite advances in treatment that have transformed HIV into a manageable chronic condition, stigma and lack of awareness remain significant barriers to testing and care. By normalizing conversations around sexual health and promoting free, accessible services, AHF aims to break down these barriers and encourage more people to take proactive steps toward protecting their health.
In addition to raising awareness, the campaigns also serve as a reminder of the critical role that community-based healthcare providers play in addressing public health challenges. AIDS Healthcare Foundation has long been at the forefront of efforts to expand access to HIV care, particularly for underserved and marginalized populations. Through its network of clinics and outreach programs, the organization continues to provide essential services to individuals who might otherwise face significant obstacles to receiving care.
Ultimately, the launch of these two campaigns reflects AHF’s broader strategy of combining direct healthcare services with targeted public awareness efforts. By reaching people where they live, work, and commute, the organization hopes to increase engagement, drive testing, and ensure that more individuals have access to the care and support they need.
As these campaigns roll out across the country, AIDS Healthcare Foundation remains focused on its core mission: improving the health and well-being of communities through accessible, high-quality care and continued advocacy in the fight against HIV.
AIDS Healthcare Foundation (AHF), the world’s largest HIV/AIDS healthcare organization, provides cutting-edge medicine and advocacy to more than 2.8 million individuals across 50 countries, including the U.S. and in Africa, Latin America/Caribbean, the Asia/Pacific Region, and Eastern Europe. In January 2025, AHF received the MLK, Jr. Social Justice Award, The King Center’s highest recognition for an organization leading work in the social justice arena.
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