Grão Direto and Bayer collaborate to expand the reach and impact of sustainable practices in grain trading

“Sustainable Practices Badge” seeks to encourage the adoption of more sustainable practices by Brazil’s grain growers

Grão Direto, the largest digital platform for grain trading in Latin America, developed in collaboration with Bayer the preface of the “ Sustainable Practices Badge” on its digital business. The emblem indicates which growers on the platform are exercising agronomic practices that are more salutary to the terrain. The action allows the incipiency to give indeed lesser security, traceability and effectiveness for digital grain deals on the physical request.
Erected in collaboration with Bayer’s global sustainability platoon, the emblem is awarded to growers who score grandly on a sustainable husbandry practices check which assigns a score to crucial husbandry practices similar as no-tillage practices, reduced use of nitrogen, soil operation or types of gyration crops. Growers that don’t admit the emblem in the first place are encouraged to learn about and borrow practices that are more salutary to the terrain.

Following a airman with over 200 sharing Brazilian growers, the action is now opening the badging process to all dozens of thousands of Grão Direto’s platform druggies. Alongside the emblem, other ESG data orchestrated from different sources – similar as government agencies and monitoring and compliance companies – is used to check, for illustration, deforestation and labor conformities.
Grão Direto’s product and technology brigades were supported by several global Bayer experts, who served as counsels on the most applicable motifs for the airman, including the stylish way to approach the growers, composition of the score, methodology and results. Hops by Bayer, the impact investment arm of Bayer, also shared in investment rounds for Grão Direto in 2018 and 2021.

Democratization of information and request demand

The vacuity of sustainability information on the Grão Direto’s platform also enables better control for buyers, from different biographies and sizes, that don’t yet have similar advanced environmental compliance processes. Thus, the relinquishment of sustainability norms in the commercialization of grains can reach beyond large companies, which formerly have their own and specific ESG sectors. The platform supports and encourages its druggies to meet the growing demands for sustainability in agrarian goods businesses, adding the quality of norms and processes throughout the fabrication of grain value chain. Likewise, the technology makes it possible to give advice and education in cases where the system identifies openings to ameliorate druggies’ agrarian practices, therefore boosting the general position of sustainability throughout the entire fabrication chain. An increase on sustainability mindfulness in large scale can profit a variety of important biomes similar as the Amazon and Cerrado.

Deposited as a business, Grão Direto’s strategy is to gather, process and display ESG data from different sources that laboriously produce this type of information. Thus, Grão Direto acts as a customer of these monitoring and compliance companies, helping to distribute their products and services, easing their connection with new guests and mates, and contributing to their models grounded on the data generated by the Grão Direto platform. The idea is to give the request at the right time and in an integrated and accessible way with the information necessary for grain deals to be closed snappily, safely and with state-of-the- art environmental and social compliance.

“ Brazilian growers aren’t hysterical of sustainability, since the vast maturity are engaged and have excellent practices that cover the terrain,” said Frederico Marques.”What they’re looking for is a simple, integrated, and effective way to demonstrate their felicity.” In this sense, Grão Direto will contribute to Brazil’s leadership on this matter. “ Our vision is to insure that all grain traded digitally through the platform has passed well- defined request criteria regarding sustainability, and also promoting stylish practices and processes for all grain farmers and buyers. The ESG theme will open indeed more doors for Brazilian growers and we want to boost this movement by supporting effective, safe and sustainable agribusinesses. This is just the first step”, highlights Marques.

About Grão Direto
Grão Direto is the commanding platform for digital grain trading in Brazil, serving thousands of growers and buyers like, transnational grain trading companies, feed manufactories, cooperatives, storages, brokers, beast confinement, among others, to trade in the spot request, forward request or in trade operations. To pierce services, growers and buyers from Brazil can download the operation for free on their mobile bias or connect via computers. There, they’ve access to colorful services and support from Grão Direto. In addition, the company has customized results for its druggies to support them in their digital metamorphosis. These services include request intelligence, digitization of the supplier base, digital contracts and documents operation, grain pricing tools, fabrication perceptivity and integration with social and environmental compliance results. Everything to make grain trading more effective, ultramodern and sustainable. For further information,

About Bayer
Bayer is a global enterprise with core capabilities in the life wisdom fields of health care and nutrition. Its products and services are designed to help people and earth thrive by supporting sweats to master the major challenges presented by a growing and growing global population. Bayer is committed to drive sustainable development and induce a positive impact with its businesses. At the same time, the Group aims to increase its earning power and produce value through invention and growth. The Bayer brand stands for trust, trustability and quality throughout the world. In financial 2020, the Group employed around people and had deals of41.4 billion euros. R&D charges before special particulars amounted to4.9 billion euros.

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