Modern name, purpose, and visual identity mark inspiring next chapter for maker of iconic, trusted brands, including Tylenol, Neutrogena, Listerine, and Band-Aid Brand
Johnson & Johnson( the “ Company ”)( NYSE JNJ) moment took another step forward in establishing two independent, request- leading companies with the advertisement of Kenvue as the name for the planned New Consumer Health Company. The new commercial brand comes to life through a compelling purpose, and a dateless visual brand.
Kenvue( pronounced command · view), is inspired by two important ideas “ command ” – meaning knowledge, an English word primarily used in Scotland, and “ vue, ” representing sight. With rich knowledge of mortal requirements and deep consumer perceptivity, Kenvue will deliver meaningful, particular health results.
“ Unveiling the Kenvue brand is a defining moment for our stakeholders and an important part of the planned separation, ” said Thibaut Mongon, CEO Designate, Kenvue, the planned New Consumer Health Company. “ We breathe life into some of the world’s most iconic and cherished brands every day, so we exercised that same moxie, love, and energy into developing our new commercial identity. ”
Kenvue’s purpose, Realize the Extraordinary Power of Everyday Care, will guide the company’s conduct and long- term bournes , from strategy to gift gospel, and more.
“ We believe that diurnal tone- care rituals add up over time and have a profound accretive impact on your good. This is the extraordinary power of everyday care. And our work is to put that power into the hands of consumers around the world, ” Mongon adds.
Along with the name and purpose, Kenvue’s visual identity represents the company’s endlessness, while allowing space for its iconic brands to also have a home. The new totem centers on the “ K ” symbol, embodying the company’s strengths – the figure of the cube representing scientific perfection and the round edges eliciting the warmth of care. The commercial name is depicted in a distinctive logotype in a rich green. This strong, distinctive color works in harmony with the varicolored palette of the company’s portfolio of well- known brands.
Joaquin Duato, Chief Executive Officer of Johnson & Johnson adds, “ moment’s advertisement is another corner for the Consumer Health business. Kenvue is poised to thrive as a standalone company with a leading portfolio of brands consumers love and trust. I ’m confident in this platoon and agitated to see what the future holds. ”
KenvuePost-Separation A Leading Global Consumer Health Company with Iconic Brands and Commitment to Continued Innovation
Kenvue will come a standalone leading global consumer health company in 2023, subject to legal conditions including discussion with workshop councils and hand representatives, as needed. Kenvue will continue to touch the lives of over one billion consumers worldwide every day through its iconic portfolio of cherished brands similar as AVEENO ®, BAND- AID ® Brand Adhesive Tapes, LISTERINE ®, NEUTROGENA ®, TYLENOL ®, JOHNSON ’S ® andDR. CILABO ®, and will continue its longstanding heritage of invention.
operation of the new company totem and commercial brand identity will be effective upon completion of the planned separation. further information regarding Kenvue, including the company’s board of directors and fiscal sale information will be available at a after date.
The Consumer Health member generated profit of$14.6 billion in Full- Time 2021 and, following the planned separation, Kenvue would induce deals in over 100 countries, driven by world- class invention capabilities and demonstrated business instigation.
In recent times, Johnson & Johnson has concentrated the Consumer Health business and advanced its invention, enabling it to reach further consumers with products that truly make a difference in peoples ’ lives, while contemporaneously expanding perimeters and delivering healthy fiscal results. These conduct have bolstered positions in Self Care, Skin Health and Essential Health.
About Johnson & Johnson
At Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for further than 135 times, we’ve aimed to keep people well at every age and every stage of life. moment, as the world’s largest and most astronomically- grounded healthcare company, we’re committed to using our reach and size for good. We strive to ameliorate access and affordability, produce healthier communities, and put a healthy mind, body and terrain within reach of everyone, far and wide. We’re blending our heart, wisdom and imagination to profoundly change the line of health for humanity.
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