Wedgewood Names Jessica Knopp-Gwynne Chief Revenue Officer to Lead Strategic Growth
Wedgewood, the nation’s largest provider of compounded veterinary medications and pharmacy solutions, has appointed Jessica Knopp-Gwynne as Chief Revenue Officer (CRO). With extensive experience in revenue growth, commercial strategy, and customer-focused innovation, Knopp-Gwynne’s leadership is expected to further strengthen Wedgewood’s market position and enhance its ability to serve veterinary professionals and animal owners with high-quality pharmaceutical solutions.
A Proven Leader in Growth and Strategy
Knopp-Gwynne’s career spans both multibillion-dollar corporations and high-growth ventures, making her a well-rounded executive with a deep understanding of scaling businesses and driving sustainable revenue. She has held key leadership positions at industry giants such as Procter & Gamble and Chewy, in addition to working with multiple private equity-backed companies. Her track record demonstrates an ability to implement transformative strategies that boost revenue, enhance customer retention, and introduce innovative service offerings.
Most notably, as General Manager of Chewy’s $4 billion Autoship Subscription Business, Knopp-Gwynne spearheaded initiatives that generated an additional $800 million in new revenue. Her leadership also improved customer retention and enhanced personalized service experiences, positioning Chewy as a leader in the pet care subscription industry. Beyond her corporate leadership, Knopp-Gwynne has also successfully founded and exited a global MarTech company and served as a strategic advisor for private equity firms, where she focused on revenue optimization and operational efficiencies.
Her appointment as CRO signals Wedgewood’s commitment to leveraging data-driven strategies and customer insights to accelerate growth while maintaining the company’s high standards of service and quality.
Driving Strategic Revenue Growth at Wedgewood
As Wedgewood’s new Chief Revenue Officer, Knopp-Gwynne will oversee the company’s commercial strategy, ensuring alignment with market trends and customer needs. Her role will be crucial in strengthening Wedgewood’s customer engagement approach, expanding its reach, and driving sustainable long-term revenue growth.
Knopp-Gwynne’s expertise in data-driven decision-making and operational efficiency will play a critical role in optimizing Wedgewood’s product and service offerings. She will work closely with internal teams to refine business strategies, enhance customer experience, and create solutions tailored to the unique needs of veterinary professionals and pet owners.
Leadership and Vision
“Jessica’s proven ability to drive strategic growth and enhance customer experience makes her an invaluable addition to our leadership team,” said Alejandro Bernal, DVM, MBA, Chief Executive Officer of Wedgewood. “Her leadership will help ensure that Wedgewood continues to expand its impact while maintaining our commitment to quality, service, and innovation. We are confident that under her direction, Wedgewood will continue to grow and deliver even greater value to veterinarians and the animals they care for.”
For Knopp-Gwynne, joining presents an opportunity to combine her passion for scaling businesses with her commitment to customer-first strategies. “I’m excited to join Wedgewood at such a pivotal time,” she said. “The company’s dedication to veterinary professionals, patient care, and pharmacy innovation aligns perfectly with my passion for business growth and customer-centric solutions. I look forward to working with the team to accelerate our expansion and elevate the value we bring to veterinarians and pet owners.”
Strengthening Wedgewood’s Market Leadership
it has long been recognized as a leader in compounded veterinary medications, providing tailored pharmaceutical solutions to meet the specific needs of veterinarians and pet owners. With Knopp-Gwynne at the helm of revenue strategy, the company is well-positioned to further solidify its leadership by:
- Expanding Market Reach: Implementing innovative sales and marketing strategies to extend Wedgewood’s services to a broader veterinary audience.
- Enhancing Customer Experience: Using data analytics and customer insights to refine product offerings and improve engagement with veterinary professionals.
- Driving Digital Transformation: Leveraging technology to streamline operations, improve service delivery, and enhance accessibility for veterinary customers.
- Fostering Innovation: Collaborating with veterinary experts to develop and introduce new pharmaceutical solutions that address emerging industry needs.
