Identiv and Novanta Forge Strategic Partnership to Accelerate Adoption of RFID Solutions in Healthcare OEMs
Novanta Inc., a leading global technology supplier serving the medical device and life sciences markets, has announced a strategic business development and marketing partnership with Identiv, Inc. (NASDAQ: INVE), a global leader in Radio Frequency Identification (RFID)-enabled Internet of Things (IoT) solutions. This collaboration is designed to accelerate and simplify the adoption of intelligent RFID solutions for medical device Original Equipment Manufacturers (OEMs). By leveraging Identiv’s cutting-edge RFID inlays, tags, and labels alongside Novanta’s industry-leading ThingMagic reader modules and application programming interfaces (APIs), the two companies aim to address a critical market need: providing end-to-end vertical solutions for access, identification, and traceability with superior price and performance.
The healthcare and life sciences sectors are increasingly adopting RFID technology to enhance automation, streamline inventory management, and improve patient care. The partnership between Identiv and Novanta is set to revolutionize how medical device manufacturers integrate RFID technology into their products, ensuring higher efficiency, better compliance with safety regulations, and enhanced overall performance.
A Holistic Approach to RFID Adoption in Healthcare The primary objective of this strategic alliance is to provide healthcare and life sciences OEMs with a seamless pathway for incorporating RFID solutions into their products. RFID technology has proven to be a game-changer in healthcare by enabling smart tracking, authentication, and management of medical devices, pharmaceuticals, and other critical healthcare components.
The collaboration will focus on marketing RFID solutions that can be integrated into smart medical devices, advanced diagnostics, and wearable technologies. These solutions are designed to improve product performance, ensure proper assembly, and, most importantly, enhance patient safety. With the growing demand for real-time data collection and monitoring, RFID-based solutions are expected to provide healthcare professionals with critical insights that drive better decision-making and operational efficiency.
Comprehensive RFID Solutions for Medical Device OEMs Identiv brings extensive expertise in RFID technology, offering high-quality inlays and labels that can be customized to meet specific industry needs. When combined with Novanta’s advanced reader modules and APIs, the partnership provides a complete ecosystem for medical device manufacturers to easily develop and implement RFID-enabled solutions.
“Partnering with Identiv advances our mission to deliver innovative, application-specific solutions to our customers,” said Lina Li, President of Precision Medicine at Novanta. “This collaboration will enable us to enhance connected care by incorporating additional patient data, such as wetness detection, to improve linen-related workflows, as well as medication supply chain management through real-time temperature monitoring and medication compliance. We are excited about the positive impact these solutions will have on patient safety and hospital workflow optimization.”
By integrating RFID technology into medical devices and life sciences applications, OEMs will be able to reduce human error, enhance operational efficiency, and improve patient outcomes. The benefits of RFID-enabled solutions extend beyond product traceability—they also ensure compliance with stringent healthcare regulations, a crucial factor in the industry.
Driving Efficiency and Compliance in Healthcare Manufacturing The healthcare industry faces mounting pressure to enhance efficiency while maintaining strict regulatory compliance. With patient safety and cost reduction being top priorities, manufacturers are looking for innovative solutions to streamline processes and optimize resource utilization. The Identiv-Novanta partnership is poised to address these needs by simplifying RFID adoption and making it more accessible to medical device manufacturers.
Healthcare manufacturers often face challenges in evaluating and implementing RFID technology due to complex integration requirements and high costs. The partnership between Identiv and Novanta aims to bridge this gap by offering an optimized ecosystem where manufacturers can easily deploy RFID-enabled solutions, significantly reducing complexity and expediting time to market.
“This collaboration with Novanta will facilitate the adoption of RFID technology in critical medical device applications,” said Kirsten Newquist, CEO at Identiv. “By collaborating with Novanta to integrate our leading-edge RFID devices with their trusted reader technology, we are enabling innovative manufacturers to incorporate intelligence and performance, ensuring patient safety.”
The ability to track and monitor medical devices throughout their lifecycle is crucial for maintaining regulatory compliance. RFID technology offers an automated solution for tracking medical instruments, implants, and pharmaceuticals, ensuring that every item is accounted for and meets necessary quality standards. This reduces the risks associated with expired or counterfeit products, ultimately enhancing patient safety.
Transforming Healthcare Through Innovation The collaboration between Identiv and Novanta underscores both companies’ commitment to innovation and customer success in the medical technology sector. The strategic alignment between these two industry leaders is expected to yield a wide range of benefits for healthcare providers, medical device manufacturers, and, most importantly, patients.
By integrating RFID technology into medical devices, hospitals and healthcare facilities can gain real-time visibility into their supply chains, improve asset tracking, and reduce the risks associated with misplaced or misused equipment. Moreover, the automation enabled by RFID technology minimizes manual documentation errors, enhances workflow efficiency, and ensures that critical medical assets are available when and where they are needed.
RFID technology is also revolutionizing medication management. Real-time temperature monitoring ensures that temperature-sensitive drugs and vaccines remain within their required storage conditions, preventing spoilage and maintaining efficacy. Additionally, RFID-based medication compliance solutions help healthcare providers track whether patients are adhering to prescribed treatment regimens, improving health outcomes and reducing hospital readmissions.
Enhancing the Future of RFID in Healthcare As the demand for intelligent healthcare solutions continues to grow, the Identiv-Novanta partnership is positioned to play a pivotal role in shaping the future of RFID adoption in the medical and life sciences industries. The integration of RFID technology into medical devices, diagnostics, and wearable healthcare solutions will continue to drive improvements in efficiency, safety, and patient care.
Looking ahead, the partnership aims to expand its portfolio of RFID-enabled solutions to address emerging needs in the healthcare space. Future developments may include AI-powered RFID analytics, enhanced connectivity features, and next-generation sensor integrations that further refine data accuracy and usability.
The synergy between Identiv’s expertise in RFID technology and Novanta’s advanced reader technology positions this partnership as a key enabler of digital transformation in healthcare. By removing barriers to RFID adoption and providing a comprehensive suite of solutions, the collaboration ensures that medical device manufacturers can confidently embrace the benefits of RFID technology, ultimately leading to a smarter and safer healthcare ecosystem.
For more information about Identiv’s IoT solutions, please reach out to [email protected].
