ByHeart Expands Distribution to Walmart, Whole Foods, and Wegmans, Boosting Retail Presence by Over 200%
ByHeart, the evidence-backed infant nutrition company, has announced its expansion into Walmart, Whole Foods Market, and Wegmans, significantly increasing its retail presence by over 200% in just one year. This launch makes ByHeart’s clinically-proven, clean baby formula accessible to more families nationwide through trusted retailers.
As of September, ByHeart is available in over 1,100 Walmart stores and select Whole Foods Market and Wegmans locations, ensuring that parents can find their products in more than 70% of U.S. infant formula sales outlets. ByHeart’s formula meets Whole Foods Market’s stringent ingredient quality standards and provides key benefits sought by parents, such as easy digestion, efficient growth, and enhanced nutrient absorption.
ByHeart’s innovative formula is the only one in the U.S. that combines certified organic, grass-fed whole milk with a patented protein blend closest to breast milk. This product is now available in major retail stores, alongside existing direct-to-consumer subscription and a la carte options.
“When I first became a parent, I struggled to find a formula that met all my needs. We created ByHeart to ensure parents never have to compromise on quality,” said Mia Funt, Co-Founder and President of ByHeart. “Our launch in Walmart, Whole Foods Market, and Wegmans is a significant milestone in making the best options for families and their babies more accessible.”
“ByHeart’s innovative approach to infant formula brings something truly special to our shelves,” said Yesenia Juergens, Principal Category Merchant at Whole Foods Market. “We’re excited to offer parents a high-quality option that they can trust for their little ones.”
ByHeart’s commitment to quality is evident throughout its manufacturing process, as the company controls every step to ensure consistency and reliability across all sales channels. This product-first approach has propelled ByHeart into the top 10% of the U.S. infant formula market within less than a year of its launch.
“As someone who grew up in rural America, it’s rewarding to make reliable nutrition more accessible to all families,” said Rachel Bradshaw, VP of Retail. “This expansion means that no matter where or how families choose to shop, they can nourish their little ones with confidence.”
The simultaneous launch at Whole Foods Market, known for its high-quality standards, alongside Walmart and Wegmans, emphasizes ByHeart’s dedication to combining premium quality with national accessibility. ByHeart continues to ensure that parents can trust the formula they choose for their babies will be readily available, making feeding decisions easier and more reliable.
About ByHeart
Founded in 2016, ByHeart is a next-generation infant nutrition company that was built from the ground up to obsessively innovate and improve nutrition on behalf of babies. As one of the only fully integrated, FDA-registered infant formula brands in the U.S., ByHeart is driven by nutritional excellence and uncompromising quality standards. With manufacturing facilities in Pennsylvania, Oregon, and Iowa, the company is committed to handpicking the finest certified-clean ingredients, controlling every step of R&D, and using a small-batch blending method to provide parents with unmatched transparency and peace of mind for their babies. As a result, ByHeart is the only U.S.-made infant formula company to earn all three prestigious certifications from the Clean Label Project.
